For example, we needed a toothpaste without fluoride that was safe for our toddlers to use, safe for them to swallow. So we did some research and started making our Diamonds & Pearls Toothpaste. Before we knew it, we were all using it and friends were asking for it too.
As for the deodorant, I've always been a fan of the deodorant salt crystal, but this irritated Hakim's (my husband's) armpits. He has very sensitive pits. I bought many other natural deodorants for him and they all left his armpits swollen with a red rash. So, we had no choice but to do some research and create our own. And Guess what? It worked. I was holding my breath as he tried it. But no rash and he stayed fresh. Aurafresh Deodorant is gentle enough to use on many body parts. In fact, we also use it on our children.
Many of our friends called asking for a foot soak that could help with swollen ankles/feet. After 5 requests, we said sure, we can come up with something. And the Sole Glo Foot Tea was born.
I have to give my Great Aunt credit for the Glow Up Face Mask. She taught me that recipe when I was a teenager and its the one skincare regimen that I've consistently kept up. As much as I'm embarrassed to admit, I don't have a skin care routine, but I do a face/body mask every week and that is probably what has saved me. The Glow up Face Mask is not called a the glow up for nothing.
So all of our products have a story like this, and while we've been selling them for years, we just now added them to our online store and started marketing them. Literally, from our tribe to yours with love.